
Lenddo has launched in Colombia a new visa credit card called “Colpatria visa” backed by the consumer reputation on the social networks.
An estimated of 1,000 customers in Colombia were already registered last week before the launching event of the credit card and the company CEO, Jeff Stewart, stated that it is the first time a credit card is approved based mainly in the reputation of their customers in: Facebook, Google+, Linkedin and Twitter. In developing countries even having a good job and high education most of the times doesn’t guarantee that the middle class can have access to a credit card.