Google Plus Chief

Vic Gundotra, the Google+ chief, resigned this Thursday, 24th April 2014 and posted a message in Google Plus in the evening to announce that after 8 years he felt “incredibly fortunate to work with the amazing people of Google” and that he doesn't believe that “there is a more talented and passionate collection of people anywhere else”. However, no further details were given about his decision.

The engineering vice-president of engineering, David Besbris, will replace him and will carry on with the development of the social network. The company well known by their search engine have tried several times to build a solid social network since their public release in 2011, nevertheless, it's fiercest competitor, Facebook doesn't seem to be intimidated or affected negatively by the existence of Google+.

Google seemed to have failed in the past in the social network sector with projects such as Google Buzz and more recently have taken not very popular decisions to promote their latest social network. Some users have complained in the past for having to open a Google+ account before commenting on YouTube while Google desperately tried to gather more information about their users so they can improve the ads and then promote more effectively the advertisers’ products. Interestingly, all that information about the users (names, dates, favourite places) was already known a long time ago by Facebook that slowly but surely has been getting more and more information about their users, hence, better targeting their ads.